Phase 01 — Reality Before Ideology
Truth
Truth is the unfiltered state of reality before solutions, preferences or ambitions are imposed upon it.
Purpose
To prevent the single greatest cause of failure: solving the wrong problem perfectly.
Principles
- Actual user behaviour, not claims
- Observed friction, not complaints
- Business pressure points, not goals
- Environmental constraints, not assumptions
- Psychological resistance, not ignorance
Law
If truth is compromised, every downstream phase becomes performative.